Іронія в англомовній телевізійній рекламі

Abstract

Irony is a powerful discourse tool frequently implemented in various fields of mass communications, including the sphere of television commercials. This article represents a study of thematic irony from the linguistic standpoint in a television advertising campaign of one particular product. Having discussed the theoretical aspect of the types and forms of irony that are typical of commercials, we illustrated each of them with extracts from the material under discussion.