Стан розвитку аграрних підприємств Хмельницької області

Abstract

Розглянуто існуючі наукові підходи щодо розробки стратегій розвитку підприємств області. Проаналізовано рівень розвитку сільського господарства в області. З метою підвищення ефективності господарської діяльності підприємств Хмельницькій області обґрунтовано засади впровадження стратегії подальшого розвитку (розширення меж ринку, підвищення якості продукції, нові технології) та стратегії підтримки (підвищення прибутковості, підтримка існуючих напрямів, модифікація продукції). Запропоновані шляхи стратегічного розвитку сільськогосподарських підприємств. Ключові слова: стратегічне управління, розвиток, стратегія, стратегічний план, управлінське рішення.

The purpose of the study which is to identify the scientific approach to development strategies for the development of agriculture in the region as a market economy, as well as recommendations for improvement. Research interpretation of the term "strategy" showed that the process of forming general perspective direction of development of enterprise-based definition qualitatively new goals, harmonization of domestic business opportunities with environmental conditions and develop a set of measures that ensure their achievement. Determined that strategic management for domestic enterprises is essential. First, it contributes to a dynamic equilibrium with the environment. Secondly, its use is associated with finding ways to survive in a market success factors and new businesses in a competitive environment. At present, most farm managers in strategic management is the most difficult and needs careful study. The analysis showed that agricultural production in the Khmelnitsky region for the past five years has increased in comparison with the regions is at best decent place. After all, in Khmelnitsky oblast contains about 4% of all farmlands in Ukraine. Determined that in the animal based on a field fodder production, natural pastures, food industry wastes, production of animal feed industries are major meat and dairy cattle and pigs. Developed as poultry, sheep, rabbits, beekeeping, fishing. In the developed program of agriculture Khmelnitsky region in 2012 - 2016 years, within which certain activities intensify livestock industry, which are based on the establishment of specialized arrays of breeding stock, competitive dairy and beef cattle, increasing the share of hybrid and local young pigs. It is supposed to change the structure of the main herd towards increase in beef cows and the reduction of dairy herds to compensate for increased productivity. All activities must farms must be based on accurate and verified knowledge of the target market needs and consumer demand, evaluating and taking into account production conditions in the near future and for the future. Formation of development strategy of agricultural enterprises should be based on: ensuring permanent improvement of product quality, its attractiveness to the consumer; optimizing the available supply of goods and consumer prices; creating an efficient distribution network based on stable contacts with intermediary trading companies and agencies; take account of specific national circumstances and demands of consumers in different regions. Keywords: strategic management, development, business strategy, strategic plan, management decisions.