Виды доверия и их оценка

Abstract

Показано место доверия в социальном потенциале предприятий, который поделено на холодный, теплый и переходной. Выделены вертикальный и горизонтальный виды доверия. Построена матрица доверия с зонами синергии, потенциального оппортунизма, социальной прогалины и социального фиаско. Построена система координат доверия на предприятиях Закарпатья, которая свидетельствует, что индикатор доверия находится в зоне синергии. Ключевые слова: доверие, социальный потенциал, оценка, виды доверия, матрица доверия, система координат доверия.

Companies of the Transcarpathian region are increasingly using the mechanisms of social potential to further economic development and strengthening competitiveness. In this environment the role of trust is further enhanced not only as an institution or a moral compass and ethical tools, but also as an economic lever of increased efficiency for business activity. Social potential of enterprise is divided into 'cold', 'warm' and transitional. Cold potential requires a system which is formed by rules and regulations to be followed by all employees of the com-pany. A warm potential is dominated by interpersonal communication. Transitional potential is defined as management awareness of the need to build sustainable institutional rules and pursue a policy of transform-ing the warm social potential into a cold one. Trust, hence, is not only a recourse to economic growth, but also an indicator of the degree of transformation of potential from 'warm' to 'cold'. It is proposed to divide trust at enterprises on vertical and horizontal parameters. The presence or absence of vertical and horizontal trust at the enterprise can form different institutional combinations, the clustering of which is made by using the trust matrix, in which the following zones are marked: synergy areas, the zone of potential opportunism, social hole and social fiasco zone. The results of a survey of the Transkarpatian enterprises showed the level of vertical trust – 2.98, and of horizontal trust – 3.24, which means that they get into the zone of synergy and indicate the potentiality of future economical growth. This suggests definite possibilities for future social potential transformation to the 'cold' type. Keywords: trust, social potential, evaluation, types of trust, confidence matrix, confidence coordinate system.