Тематично-жанровий портрет регіонального спортивного сайту

Abstract

У статті здійснено спробу проаналізувати закарпатський спортивний сайт «Оболок» у контексті тематичних і жанрових особливостей публікацій. На основі здійсненого аналізу представлено відповідний портрет названого інтернет-ресурсу.

The article attempts to analyze the Transcarpathian sports site Obolok in the context of thematic and genre features of publications. The proposed article is relevant as sport continues to play a significant role in the society and the media, especially regional are constantly reflecting on the challenges and gains in the mass media. Besides that, the proposed publication contains scientific novelty, as relevant publications are not often the subject of study. The following tasks are formulated to achieve this goal: – to determine the thematic priorities of the Obolok’s publications; – to distinguish genre orientation of journalistic materials; – on the basis of the conducted analysis, to outline trends for the further development of regional sports sites, taking into account the thematic and genre vectors. 385 publications of the Obolok site were analyzed during the three months – February – April 2018. On the based on the conducted research, a thematic-genre portrait of the named online resource was formed. This media offers users materials under various headings and by different kinds of sport rather successfully represents the diverse sport life of Transcarpathia. In addition, it prefers considerable advantage to football-related topics as the most popular and traditional kind of sport in the region (more than 60 % of published texts). And in general, it covers a variety of sports – Olympic, non-Olympic, summer, winter... From all genres of journalism, a note is the main (more than 80 percent of all materials). Interviews, reviews, rarely articles and correspondences are sometimes appeared. In general, it is appropriate to expand the genre palette. In the future, the tendencies of the development of sports sites in thematic and genre perception will be remained unchanged. At least in the near future. The main focus will be on traditional games – football, handball, volleyball, basketball, tennis and etc. At the same time, the palette of kinds of sport will be presented widely. As for the genre trend, information materials will be prevailed.