ТЕХНОЛОГІЇ ІНФОРМАЦІЙНОГО ВПЛИВУ В УМОВАХ ГІБРИДНОЇ КОНФЛІКТНОСТІ

Abstract

У статті здійснено аналіз сучасних проявів інформаційної війни як технологїї i складової політичної комунікації. Розглянуто основні проблеми створення якісного інформаційного продукту та розвитку власної інформаційної сфери в Україні. Визначено сутність та значення стратегічних комунікацій у створенні дієвої системи інформаційного захисту держави.

The article analyzes the current information war as a manifestation technology and component of political communication. The main problem of creating high-quality information products and develop their own information sphere in Ukraine were considered. The essence and importance of strategic communications to create an effective system of information security of the state had been identified. The realities of Informatization and its influence on the political processes of Ukrainian society are that information sources and media are implemented as means of multidirectional action. On the one hand, information tools are actively used by the authorities for the purpose of propaganda influence, and on the other – information technologies allow citizens to associate freely, realizing their socio-political aspirations, rights and freedoms. Under modern conditions, mass communication is a source of influence on most socio-political processes - as a way of realizing the power interests of the political elite and an integral part of civil society, and acting as independent political actors. Effective counteraction to hostile information influences requires, first of all, the development of its own information sphere, capable of creating a powerful and high-quality national product. During almost all years of independence in Ukraine there were systemic problems of the development of the information sphere, which are related to the unclear understanding of the role and responsibility of mass media in the society, as well as sociopolitical and economic factors. One of the directions of creating an effective state information protection system is the development of strategic communications, which is the result of the process of integration of public opinion research and interested actors. The specificity of strategic communications is that they create messages for different target audiences, but these messages are not contradictory in content. Such communication is not limited to targeting one target group, but also takes into account the impact of the generated message on other audiences. Accordingly, strategic communications serve as the exchange of certain cognitive messages or ideas in support of national strategic goals.