LINGUISTIC INFLUENCE IN POLITICAL DISCOURSE

Abstract

This study is concerned with an important feature of political discourse, i.e., influence strategies. Political discourse is understood as speech formation (oral or written) relating to the sphere of politics realized verbally and extra-verbally, that are actualized in a certain situational context and are targeted at the implementation of specific pragmatic intention. Argumentative communication allows determining the position of a political figure, regulating the ways of influencing the audience and following the structure of building arguments in order to influence the conscience of listeners. Consequently, linguistic influence in political discourse can be accomplished through various linguistic levels and manipulative techniques, since language has a sufficient set of verbal and non-verbal means to effectively exercise psycholinguistic influence.