Pedagogical aspects of improving communication skills of university students

Abstract

The theoretical and methodological basis of the study consists of the following components: the basics of the general theory of management and management, the analysis of management in the field of education, as well as the main principles of marketing as a methodology for the activity of any enterprise in the conditions of a market economy, the theory and practice of marketing, marketing concepts in the field of education , as well as work in the field of marketing of additional education and management of educational systems. Areas of pedagogical innovation are also taken into account.