Strategic Management of Innovative Development of Enterprise Using Foresight Technologies as Part of Digitalization

Abstract

Effective strategic management of innovative development is considered a key factor in successful operation of enterprises. Due to dynamic changes in economic, political, and social environment for domestic business, rapid digitalization development, usingforesight technologies is a promising direction of innovative management.With foresight, companies can make decisions that are more informed, adapt to changes, develop innovative products and services, and achieve longterm success. The purpose of the article is to analyze features of strategic management of innovative development of enterprises using format technologies in rapid development of digitalization.Urgency of effective strategic management in innovation, its main components and directions, stages of development and implementation of the management strategy for innovative development of enterprises, considering digital technologies, are studied. Essence and advantages of foresight technologies as a tool for designing future development of the enterprise, main stages of foresight research, the most popular methods of foresight in modern practice of commercial management and public administration are highlighted. Practical significance of the article consists in outlining possible using of foresight as a promising technology to revitalize and increase efficiency of innovative activities of enterprises as part of digitalization in the near and more distant future.