Модель оцінки конкурентоспроможності підприємств деревообробної промисловості з використанням нечітких множин

Abstract

У статті описано методику визначення оцінки конкурентоспроможності підприємств деревообробної промисловості із застосуванням експертних методів. Обґрунтовано використання теорії нечітких множин. Запропонована система економічних показників для оцінки конкурентоспроможності підприємств деревооб-робної галузі. Розроблена економіко-математична модель визначення комплексної оцінки конкурентоспромо-жності підприємств деревообробної галузі представлена у вигляді дворівневого ієрархічного дерева виведення, що визначає структуру моделі. Ключові слова: оцінка конкурентоспроможності підприємства, нечіткі множини, економіко-математична модель оцінки конкурентоспроможності.

In this article the competitiveness assessment of the woodworking industry enterprises with the usage of expert techniques is presented. Evaluation of enterprise competitiveness is a part of the strategic analysis and helps produce adequate competitive strategy of the company, improve the efficiency of development and effectiveness of the organization. The application of fuzzy sets is justified, as the fi-nancial analysis is conducted in conditions of uncer-tainty and incomplete initial information; there are many variables and quality factors. The system of eco-nomic indicators to measure competitiveness of wood-working industry enterprises is proposed. The enterprise competitiveness is cumulative results of all its units, the state of their material base, reliability, human and financial resources, the level of management and the company's ability to respond to changing external factors influence, the ability to respond adequately and promptly to changes in the behavior of customers, their tastes and preferences. The system of economic indica-tors includes 42 partial indicators, which are combined into five groups: the liquidity of the company, financial stability, business activity of the enterprise, the effec-tiveness of economic activity, market activity. These figures are calculated on the basis of official statements (Form №1 and Form №2) for each of the investigated companies. These scores are averaged, calculated val-ues of indicators vary in dimensions and units, so they should be transformed in a comparable form. The economic-mathematical model of comprehen-sive assessment of woodworking industry enterprises competitiveness is represented as a two-level hierar-chical tree output, which determines the structure of the model. The model has two levels: on the first (lower) level we find group indicators of competitiveness, and the second (higher) level - integral index of competi-tiveness of the woodworking industry enterprises. Each level takes into account expert opinion which by using linguistic scale is transferred to the quantitative as-sessment of indicators. The final result is an integrated assessment of competitiveness. Keywords: evaluation of enterprise competitive-ness, fuzzy sets, economic and mathematical model for evaluating competitiveness.