Стратегічні завдання розвитку транскордонного кинку туристично-рекреаційних послуг

Abstract

Розкрито сутність транскордонного ринку туристично-рекреаційних послуг, особливості його формування та розвитку, окреслено організаційну структуру транскордонного співробітництва в галузі туризму і рекреації. Обґрунтовано необхідність створення відповідних умов для формування високоякiсних нацiонального та єврорегiональних туристичних і рекреаційних продуктiв. Визначено стратегічні завдання розвитку транскордонного ринку туристично-рекреаційних послуг в умовах європейської інтеграції та запропоновано механізми їх реалізації. Ключові слова: транскордонний ринок, туристично-рекреаційна послуга, транскордонний ринок туристично-рекреаційних послуг, європейська інтеграція.

The features of formation and development of cross-border market of tourist and recreational services was revealed. In the article were defined the strategic tasks of development of cross-border market of tourist-recreational services in conditions of European integration: creation of regulatory-legal, organizational-managerial, socio-economic conditions for transformation of tourism and recreation into socially and ecologically oriented, economically effective field of activity. The author of the article has analyzed the effectiveness of state policy increasing in the field of tourism and recreation. The effective model of government management formation and introduction in order to coordinate, regulate and defend the interests of participants of tourism and recreational activity were analyzed. The improvement of the available and implementation of new effective mechanisms of interaction central and local executive authorities, public organizations, organs of local self-government, scientific and educational establishments in sphere of tourism and recreation were proposed. The formation of tourist and recreational space for the purpose of effective usage of tourist-recreational resources, development and introduction of national competitive and regional tourism and recreational products and promotion of social stability and safety, territorial cohesion within the cross-border consolidation has been offered. The article focuses attention on providing security for tourists and travelers and protection of their constitutional rights and legitimate interests. It is considered support the preservation and development of national culture and national create conditions of national self-consciousness formation. In the sphere of tourism and recreation is desired to improve the investment climate, attract the investments into development of transport engineering and communal infrastructures development and use rationalizations of material and financial resources. It is very useful to create workplaces and promote small and medium enterprises development in the tourism and recreation. Achieving the strategic goals will contribute to formation of equal possibilities for all subjects of tourist-recreational activity and preconditions for development of tourism recreational market; The aim of the given article to create the objects of tourist recreational infrastructure within territories with high concentration of valuable natural and historical and cultural, and tourist-recreational resources. It was defined the formation of tourism and recreation information space. The author has paid attention to development of modern mechanism of governmental accounting and control the results of realization tourism and recreational activities realization control of the results of tourism and recreational activities conducting and etc. Keywords: cross-border market, tourist and recreational service, cross-border market of tourist and recreational services, European integration.