Роль і місце інтернет-економіки в сучасній економічній системі

Abstract

Досліджено процеси інтернетизації населення в Україні та за кордоном, а також рівень ділової активності в рамках Інтернет-економіки. Визначено організаційну структуру нової економіки. Розкрито конфігурацію економічної діяльності засобами Інтернет-технологій. Проаналізовано фактори впливу на розвиток Інтернет-економіки. Визначено реальний стан, тенденції і фактори, які впливають на посилення ролі мережі Інтернет при формуванні інноваційної моделі розвитку економіки. Запропоновано напрями використання Інтернет-технологій для забезпечення ефективного соціально-економічного розвитку. Ключові слова: нова економіка, інтернет-економіка, інтернет-технології, інтернет-бізнес, інтернет-комерція, інтернетизація населення, інформаційне суспільство.

Global trend of world development is the development and widespread use of information technology in socio-economic sphere, which is important for raising living standards of citizens, the competitiveness of national economies, human capital development and modernization of all institutions of economic management. The results of the analysis of processes of information technology implementation in the economy suggest that the economy of Ukraine is only slightly included into global finance, information market, business services, means of informatization, global trade, and the high-tech production network. The processes of connectedness of population in Ukraine and abroad, and the level of business activity within the Internet economy have been studied in the article. A new organizational structure of the economy, the main components of which are networking, email and Internet economy have been suggested. It has been determined that the configuration of the economic activities of Internet technologies bring new paradigm with its characteristic features: the new model of production and consumption, lower cost of access to Internet resources, the emergence of new services, such as: e-commerce, e-finance, e-transactions, etc. The configuration of economic activity by means of Internet technologies has been outlined and the analysis of factors influencing the development of the Internet economy has been suggested. Companies that actively use the Internet more effectively develop their business, achieve high levels of profitability, provide high wage growth of employees. The growth of the Internet economy leads to an increase of its share in the gross domestic product (GDP). The impact of the Internet economy in GDP represented by the scheme, includs the main influence factors: consumption, investment, government expenditure and net exports. The real situation, trends and factors affecting the strengthening of the role of the Internet in the formation of innovation model of economic development has been determined. The result of the research is the suggested directions of the development of Internet technologies to enhance the competitiveness and efficiency of businesses, which in turn will provide an effective socio-economic development. Keywords: new economy; Internet economics; Internet technology; Internet business; Internet commerce; connectedness of the population, information society.