Институализация инновационніх стратегий: ретроспективній бекграунд

Abstract

Статья посвящена историческому обзору инновационных стратегий Александра Македонского и их превращению в институт, что обеспечило македонянам стратегические конкурентные преимущества и может быть использовано в современном управлении экономическими системами. Среди инновационных направлений стратегического управления македонянами выделено техникотехнологические новации, политические, организационно-управленческие и экономические инновации. В процессе стратегического управления для мотивации армии и местного населения были применены методы фетиша, мобильности и институт знаний. Ключевые слова: инновация, инновационные стратегии, институт, конкурентные преимущества, стратегическое управление.

The article is devoted to the historical review of Alexander the Great's innovative strategies and their transformation into institutions. The historical perspective on the application of innovations in strategic management makes it possible to assert that the formation of the competitive advantages of Macedonia in the times of Alexander was significantly influenced by the traditions created by Alexander's father, who he persistently institutionalized. Among the innovative directions of the strategic management of the Macedonians, technical and technological innovations, political, organizational, managerial and economic, have been singled out. To such areas, which should be taken into account by modern strategic managers of all levels, include: Technological and technological innovations of Alexander the Great, ensuring the speed of achieving operational goals while saving resources, including human resources. Political innovations of Alexander, Which form a favorable external environment for the implementation of the tasks. Organizational and managerial innovations, which motivate the participants of actions. Among such innovations was the institute of mobility of decisions and unpredictability of actions, the institute of fetish and the institute of knowledge. Economic innovation, started by Alexander's father, found continuation in the adoption of nontraditional economic decisions on the use of the resources of the seized countries. Among the motivational institutional components of the Macedonian strategy, we distinguish the following: the Institute of rapid decisions and unforeseen actions in management. When Alexander tradition becomes creativity, innovation, unpredictability. Institute of fetishization. Fetish, as you know, is worshiping someone or anything. Fetish is used in modern management technologies quite widely, and fetishization began to manifest itself in ancient times. Alexander was well aware of the importance of forming his own image as a deity, the messengers of the sky. The Institute is known for its experience. In the campaign against the Persians, Alexander's retinue included historians, philosophers, botanists. One of the factors of Alexander the Great's strategic success is the integrated approach to applying innovations in management, when organizational innovations are supported by motivational ones, and political support for managerial innovations. Such an approach ensured the systemic impact of innovative institutions on the formation of the competitive advantages of the Macedonians. The totality of these directions forms the basis for innovative strategic which in turn is aimed at creating competitive advantages, management. Keywords: innovation, innovative strategies, institute, competitive advantages, strategic management.