Будь ласка, використовуйте цей ідентифікатор, щоб цитувати або посилатися на цей матеріал:
https://dspace.uzhnu.edu.ua/jspui/handle/lib/18201| Назва: | Higher education of Ukraine and the needs of consumers |
| Інші назви: | Higher education of Ukraine and the needs of consumers |
| Автори: | Брітченко, Ігор Геннадійович Чайка, Інна Петрівна Maciaszczyk, Paweł Britchenko, Igor Chaika, Inna |
| Ключові слова: | Higher edukation, Higher edukation of Ukraine, needs of consumers, Theoretical and methodological foundation, improving marketing activities, classified obstacles, implementation in Ukrainian university system |
| Дата публікації: | 2017 |
| Видавництво: | London: CRC Press/Balkema Taylor &Francis Group |
| Бібліографічний опис: | Higher education of Ukraine and the needs of consumers / P. Maciaszczyk, I. Chajka, I. Britchenko// New Trends in Process Control and Production Management. – Proceedings of the International Conference on Marketing Management, Trade, Financial and Social aspects of Business (MTS 2017), 18-20 May 2017, Košice, Slovak Republic and Tarnobrzeg, Poland. – London: CRC Press/Balkema Taylor &Francis Group. – P. 309-314. |
| Короткий огляд (реферат): | The aim of the paper is the development of theoretical approaches and practical recommendations for the formation of a system to respond to the needs of consumers in the company that provides the service. Theoretical and methodological foundation work was to study and rethink works of Ukrainian and foreign scientists on improving marketing activities, services based on the formation of a system to respond to the needs of consumers. Based on systematic methods, structural analysis, causal analysis, synthesis and argumentation proposed system respond to the needs of consumers in higher education (universities). The importance of formation of the system to respond to the needs of consumers for Ukrainian universities and determined its structural components; classified obstacles to implementation in Ukrainian university system to respond to the needs of consumers and the ways to overcome them; Chart systematization process designed event involving consumers and roadmap event (for example, of "Career Day"). |
| Опис: | In the article the theoretical and practical aspects of the system to respond to the needs of consumers in the enterprise, service provider, analyzed the obstacles implementing such a system and the ways to overcome them. The aim of the paper is the development of theoretical approaches and practical recommendations for the formation of a system to respond to the needs of consumers in the company that provides the service. Theoretical and methodological foundation work was to study and rethink works of Ukrainian and foreign scientists on improving marketing activities, services based on the formation of a system to respond to the needs of consumers. Based on systematic methods, structural analysis, causal analysis, synthesis and argumentation proposed system respond to the needs of consumers in higher education (universities). The importance of formation of the system to respond to the needs of consumers for Ukrainian universities and determined its structural components; classified obstacles to implementation in Ukrainian university system to respond to the needs of consumers and the ways to overcome them; Chart systematization process designed event involving consumers and roadmap event (for example, of "Career Day"). |
| Тип: | Text |
| Тип публікації: | Стаття |
| URI (Уніфікований ідентифікатор ресурсу): | https://dspace.uzhnu.edu.ua/jspui/handle/lib/18201 |
| ISBN: | 978-1-138-05885-9 978-1-315-16396-3 |
| Розташовується у зібраннях: | Наукові публікації кафедри фінансів і банківської справи |
Файли цього матеріалу:
| Файл | Опис | Розмір | Формат | |
|---|---|---|---|---|
| Higher education of Ukraine and the needs of consumers.pdf | 17.05 MB | Adobe PDF | Переглянути/Відкрити |
Усі матеріали в архіві електронних ресурсів захищені авторським правом, всі права збережені.