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Title: | Information environment of international marketing |
Other Titles: | Information environment of international marketing |
Authors: | Брітченко, Ігор Геннадійович Britchenko, Igor Kolbushkin, Urii Shevchenko, Anna |
Keywords: | information, information systems, information technology, international marketing, marketing tasks, marketing research, marketing environment |
Issue Date: | 2019 |
Publisher: | Przeworsk: WSGG |
Citation: | Britchenko I. Information environment of international marketing/Kolbushkin U., Shevchenko A., Britchenko I.//Conceptual aspects management of competitiveness the economic entities: collective monograph/edited by M. Bezpartochnyi, I. Britchenko/Higher School of Social and Economic (Poland). - Przeworsk: WSGG, 2019. – P. 85 – 93. |
Abstract: | The modern industry of information, information systems and communication networks, as well as information technology is of great importance for the development of international marketing and marketing tasks, since it allows marketers to conduct large-scale and deep marketing research, operate with a large number of data associated with the global marketing environment, markets, goods and firms of foreign countries, including through the connection to the databases of other organizations and through the unification of communication systems in the local, National, regional and international scale. It contributes to the effective collection, accumulation, processing, systematization and analysis of the multifaceted structure of marketing information, expands the possibility of using mathematical methods, complex, optimal econometric models for economic and market forecasting and modeling, creates conditions for increasing the efficiency and significant acceleration of the process of formation of marketing programs and management decisions, simulation tests in laboratory conditions, leads to the development of a new kind of marcketing (e-marketing, etc.). |
Description: | The modern industry of information, information systems and communication networks, as well as information technology is of great importance for the development of international marketing and marketing tasks, since it allows marketers to conduct large-scale and deep marketing research, operate with a large number of data associated with the global marketing environment, markets, goods and firms of foreign countries, including through the connection to the databases of other organizations and through the unification of communication systems in the local, National, regional and international scale. It contributes to the effective collection, accumulation, processing, systematization and analysis of the multifaceted structure of marketing information, expands the possibility of using mathematical methods, complex, optimal econometric models for economic and market forecasting and modeling, creates conditions for increasing the efficiency and significant acceleration of the process of formation of marketing programs and management decisions, simulation tests in laboratory conditions, leads to the development of a new kind of marcketing (e-marketing, etc.). |
Type: | Text |
Publication type: | Стаття |
URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/23489 |
ISBN: | 978-83-937354-1-9 |
Appears in Collections: | Наукові публікації кафедри фінансів і банківської справи |
Files in This Item:
File | Description | Size | Format | |
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Coll_mon_WSSG_2019_print_PL.PDF | колективна монографія | 2.77 MB | Adobe PDF | View/Open |
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