Please use this identifier to cite or link to this item:
https://dspace.uzhnu.edu.ua/jspui/handle/lib/34967| Title: | Retail Transformation and Changes in Consumer Behaviour in Slovakia since 1989 |
| Authors: | Mitríková, Jana Marchevská, Martina Kozárová, Irina |
| Keywords: | Retail Transformation, Consumer Behaviour, Atomization of the retail network, retail network, consumers, shopping trends |
| Issue Date: | May-2021 |
| Publisher: | Sofia: VUZF Publishing House “St. Grigorii Bogoslov” |
| Citation: | Retail Transformation and Changes in Consumer Behaviour in Slovakia since 1989/Jana Mitríková, Martina Marchevská, Irina Kozárová. Sofia: VUZF Publishing House “St. Grigorii Bogoslov”, 2021 - pp. 155. |
| Abstract: | This work was carried out as part of the research project titled “Spatial and functional aspects of retail transformation in Slovakia over the past 30 years and changes in consumer behaviour in the context of new trends” supported by GAMA under grant no. GAMA/20/4 and the research project “Relational marketing research – perception of e-commerce aspects and its impact on purchasing behaviour and consumer preferences” supported by VEGA under grant no. VEGA/1/0694/20. |
| Description: | This work was carried out as part of the research project titled “Spatial and functional aspects of retail transformation in Slovakia over the past 30 years and changes in consumer behaviour in the context of new trends” supported by GAMA under grant no. GAMA/20/4 and the research project “Relational marketing research – perception of e-commerce aspects and its impact on purchasing behaviour and consumer preferences” supported by VEGA under grant no. VEGA/1/0694/20. |
| Type: | Text |
| Publication type: | Монографія |
| URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/34967 |
| ISSN: | 978-619-7622-08-9 |
| Appears in Collections: | Навчально - методичні видання кафедри фінансів і банківської справи |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| MONOGRAPH_Mitrikova_Marchevska_Kozarova-copy.pdf | 5.37 MB | Adobe PDF | View/Open |
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