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https://dspace.uzhnu.edu.ua/jspui/handle/lib/37430
Title: | Current Shopping Trends In Slovakia |
Other Titles: | AKTUÁLNE TRENDY V NAKUPOVANÍ NA SLOVENSKU |
Authors: | Брітченко, Ігор Геннадійович Mitríková, Jana Marchevská, Martina Kozárová, Irina Bezpartochnyi, Maksym Britchenko, Igor Vazov, Radostin |
Keywords: | consumer behaviour, e-commerce, the COVID-19 pandemic |
Issue Date: | Oct-2021 |
Publisher: | Vydavateľstvo UNIVERSUM, spol. s r. o. |
Citation: | Current Shopping Trends In Slovakia/Jana Mitríková, Martina Marchevská, Irina Kozárová, Maksym Bezpartochnyi, Igor Britchenko, Radostin Vazov/Medzinárodný vedecký časopis Mladá veda / Young Science, Vol. 9 (3), pp. 1-18. |
Abstract: | Understanding the buying and shopping behaviour of current and potential consumers is essential in formulating a successful marketing strategy. It is no longer sufficient for companies to merely produce goods or provide services; companies must know who their consumers are, why they buy, when, where and at what price they buy, and what benefits they expect to gain from the purchase. Companies also need to identify how far consumers are willing to travel to make their purchases and whether the size of the sales area plays a significant role in their preferences. Retailers must also determine whether their customers prefer online shopping or want to buy and spend their leisure time in shopping centres. The paper aims at presenting the selected current trends in buying and shopping through elaborating an overview of the selected research studies and secondary data. The paper also gives an overview of contemporary trends in shopping, customer preferences with regard to types of retail outlets, e-commerce as such, buying and shopping in the online environment and, last but not least, the changes in consumer behaviour during the COVID-19 pandemic. |
Description: | Understanding the buying and shopping behaviour of current and potential consumers is essential in formulating a successful marketing strategy. It is no longer sufficient for companies to merely produce goods or provide services; companies must know who their consumers are, why they buy, when, where and at what price they buy, and what benefits they expect to gain from the purchase. Companies also need to identify how far consumers are willing to travel to make their purchases and whether the size of the sales area plays a significant role in their preferences. Retailers must also determine whether their customers prefer online shopping or want to buy and spend their leisure time in shopping centres. The paper aims at presenting the selected current trends in buying and shopping through elaborating an overview of the selected research studies and secondary data. The paper also gives an overview of contemporary trends in shopping, customer preferences with regard to types of retail outlets, e-commerce as such, buying and shopping in the online environment and, last but not least, the changes in consumer behaviour during the COVID-19 pandemic. |
Type: | Text |
Publication type: | Стаття |
URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/37430 |
ISSN: | 1339-3189 |
Appears in Collections: | Наукові публікації кафедри фінансів і банківської справи |
Files in This Item:
File | Description | Size | Format | |
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MEDZINÁRODNÝ VEDECKÝ ČASOPIS MLADÁ VEDA_YOUNG SCIENCE.pdf | article | 2.01 MB | Adobe PDF | View/Open |
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