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DC Field | Value | Language |
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dc.contributor.author | Девіняк, Олег Теодозійович | - |
dc.contributor.author | Худан, Тетяна Іванівна | - |
dc.contributor.author | Кусій, Мирослава Ігорівна | - |
dc.date.accessioned | 2015-07-31T16:17:32Z | - |
dc.date.available | 2015-07-31T16:17:32Z | - |
dc.date.issued | 2013 | - |
dc.identifier.citation | Devinyak O.T. Cluster analysis as a rational method for pharmaceutical market segmentation on price basis / O.T. Devinyak, T.I. Khudan, M.I. Kusiy // Clinical Pharmacy, Pharmacotherapy and Medical Standardization. – 2013. – 4 (21). – P. 132-136. | uk |
dc.identifier.uri | https://dspace.uzhnu.edu.ua/jspui/handle/lib/3886 | - |
dc.description.abstract | Three possible methods for post-hoc market segmentation on price basis are compared in the paper. They are k-means clustering, hierarchical clustering and exhaustive search. The results have showed that exhaustive search is preferred for price-based segmentation in inventory management where fast and reliable method is needed and a comprehensive picture of prices distribution is not required. However, hierarchical clustering is more valuable for product positioning due to its inner capability to represent prices distribution via the specific plot – dendrogram. Both strong and weak sides of the methods are discussed and practical recommendations are given. | uk |
dc.language.iso | en | uk |
dc.publisher | Clinical Pharmacy, Pharmacotherapy and Medical Standardization | uk |
dc.relation.ispartofseries | 4 (21);P. 132-136. | - |
dc.subject | market segmentation | uk |
dc.subject | hierarchical clustering | uk |
dc.subject | cluster analysis | uk |
dc.subject | pharmaceutical products segmentation | uk |
dc.subject | pricing | uk |
dc.subject | k-means | uk |
dc.title | Cluster analysis as a rational method for pharmaceutical market segmentation on price basis | uk |
dc.type | Text | uk |
dc.pubType | Стаття | uk |
Appears in Collections: | Наукові публікації кафедри фармацевтичних дисциплін |
Files in This Item:
File | Description | Size | Format | |
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cluster analysis for market segmentation on price basis.pdf | 373.04 kB | Adobe PDF | View/Open |
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