COMPETITIVENESS OF HOTEL, RESTAURANT AND TOURISM BUSINESS: FACTORS AND TOOLS

Abstract

he aim is to find ways to ensure sustainable development and increase the hotel, restaurant, and tourism business's competitiveness. The authors used the correlation-regression dependence of the number of tourists going abroad Y on the income of the population X and Fisher's statistical criterion to check the model's adequacy. Authors proposed the system for ensuring sustainable development and competitiveness of the hotel, restaurant and tourism business. The peculiarity of the proposed system is that it covers all aspects of sustainable development, includes multi-level governing bodies, integrable legal forms of organizations and science, making it possible to form interrelated elements of sustainable development and increase the competitiveness of the hotel and hotel industry, tourism in general. In years of political instability, the number of domestic tourists, with a positive upward trend, is falling sharply, despite rising incomes. Fisher's statistical criterion indicates this model's adequacy: an increase in income of the entire population of Ukraine by UAH 10 mln. would lead to the additional appearance of about 8 Ukrainian tourists travelling abroad. The coefficient of elasticity Ex (Y) = 0.9193 shows that an increase in the income of the entire population of Ukraine by 1% would increase the flow of Ukrainian tourists travelling abroad by about 0.9%. The article is devoted to the search for ways to increase the competitiveness of the hotel and restaurant and tourism business. The analysis showed that 2019 was a good year for the entire HRTB. However, the global pandemic COVID-19 in 2020 significantly affected this area: border closures, cancellation of messages between countries, total quarantine, weekend quarantine and other prohibitions. Therefore, the search for a strategy to increase the competitiveness of HRTB facilities in 2020/2021 is the most relevant. The authors proposed a system for ensuring sustainable development and competitiveness of the HRTB. The system covers all aspects of sustainable development.