Формування гендерного капіталу українських політиків у контексті вербальної комунікативної поведінки

Abstract

This paper presents a new look on forming of the politicians` images based on their gender and proposes a new theoretical concept of gendered capital. It is demonstrated that gender of political actors can be their capital in the case of using manipulative verbal communicational behavior. The applied research of verbal speech-acts of the Ukrainian politicians shown that both women and men can demonstrate feminine and masculine style of verbal communication as normative type of gender language use. Gendered capital have those political actors who diversifying assertive/affiliative speech and male/female-preferential features of the language to depend on the gender, status and relationship with their partner on communication. The results of experimental study are presented.