Please use this identifier to cite or link to this item:
https://dspace.uzhnu.edu.ua/jspui/handle/lib/47686| Title: | Modern trends in digital transformation of marketing & management |
| Authors: | Chukurna, Olena Zamlynskyi, Viktor Nazarenko, Oleksandr Babenko, Vitalina Zamlynska, Olga Shchurovska, Alla Tereshko, Yuliia Tardaskina, Tetiana Shabatura, Tetyana Halan, Liudmyla Levina-Kostiuk, Mariia Bolshakova, Olga Tolkacheva, Halyna Tarasov, Andrii Vasilenko, Irina Kryshtal, Halyna Dankevych, Vitalii Dankevych, Yevgen Dankevych, Andrii Naumchuk, Viktor Bezdushna, Julia Kryukova, Irina Bondarenko, Olena Zamlynskyi, Yan Pankovets, Leonid Afanasiev, Alexander Moussa Camara, Balla Balaban, Khrystyna Kofman, Viktoria Zitar, Stanislav Tuchynska, Oleksandra |
| Keywords: | digital transformation, management, marketing, business models, blockchain technology, digital economy, investing mechanisms, digital business transformation, economy, strategic analysis, communication technologies, business administration, agricultural sector |
| Issue Date: | Feb-2023 |
| Publisher: | Vysoká škola bezpečnostného manažérstva v Košiciach |
| Citation: | Modern trends in digital transformation of marketing & management/ collective monograph / Edited by Olena Chukurna and Viktor Zamlynskyi. Košice: Vysoká škola bezpečnostného manažérstva v Košiciach, 2023. – 604 p. |
| Series/Report no.: | UDC;658.5.011:65.01:351/354 |
| Abstract: | The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in the systems of marketing management and business administration are determined. The transformations of business models in the conditions of the digital economy are analyzed, the impact of blockchain technologies on the development of promising areas of the marketing management system and business administration is analyzed. Reasonable impact of digital technologies on the transformation of management systems in social, public, legal and administrative spheres and various sectors of the economy. The contours of the formation of the digital economy in the sectors of economic activity and the social sphere have been developed. |
| Description: | The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in the systems of marketing management and business administration are determined. The transformations of business models in the conditions of the digital economy are analyzed, the impact of blockchain technologies on the development of promising areas of the marketing management system and business administration is analyzed. Reasonable impact of digital technologies on the transformation of management systems in social, public, legal and administrative spheres and various sectors of the economy. The contours of the formation of the digital economy in the sectors of economic activity and the social sphere have been developed. |
| Type: | Text |
| Publication type: | Монографія |
| URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/47686 |
| ISBN: | 978-80-8185-061-5 |
| Appears in Collections: | Навчально - методичні видання кафедри фінансів і банківської справи |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Chukurna_Zamlynskyi_monograf_2023.pdf | collective monograph | 7.34 MB | Adobe PDF | View/Open |
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