Language Units Verbalizing the Concept Power (based on an idiomatic fund )

Abstract

The modern anthropocentric approach to the analysis of data reinforced the attention of scholars to the representation of the reality in the consciousness of a person. The scholars investigate the means of the representation of knowledge, the processes of mental activity of a person. The cognitive approach to the analysis of the language gives a linguist a possibility to investigate various features of language units in discourse and treats concept as unit of the individual activity reflecting the sociocultural knowledge about the phenomenon. The new insights into the system of conceptual structuring in language that have been coming from the relatively recent tradition of cognitive linguistics have rested on the methodologies already standard in the field of linguistics overall: introspection in conjunction with theoretical analysis.