SOCIOCULTURAL INFLUENCE ON MODERN JOURNALISM IN THE CONTEXT OF SOCIAL AND POLITICAL PERESTROIKA: ANALYSIS AND CREATION OF PREREQUISITES FOR THE REGULATION OF INFLUENCE FACTORS

Abstract

Abstract:The article is devoted to one of the problems of the latest journalism, which becomes the most relevant during periods of significant socio-political changes in society. We are talking about socio-cultural influence, its main factors and the conditions for their regulation. This problem is studied by many domestic and foreign researchers who note the importance of journalism as a social institution in times of crisis associated with global events in the life of the country and society. It is currently acute in Ukraine, due to Russian aggression, which provoked rapid changes in many aspects of the country's development and the lives of its citizens. The purpose of the article is to determine the most significant factors of socio-cultural influence on journalism, their causes, features and possible options for regulation. The research methodology is based on a comprehensive interdisciplinary approach, which allows the most complete study of this problem. As a result of the work carried out, conclusions were drawn about the features of the socio-cultural influence on journalism during the period of changing the socio-political paradigm. The need to determine the nature of influences, their dependence on various aspects of the life of citizens and their moods regarding ongoing events, the possible reaction of journalism to the demands of society is emphasized. It has been established that society actually sets the actual topic, the direction of its development in one direction or another. The necessary level of regulation can be achieved through journalistic professionalism and following the journalistic code of honor, that is, an objective analysis of information, an understanding of the positive course of the country's development, the full use of all the functions inherent in journalism, a real assessment of the potential audience (not only personal requests of individuals, but also understanding the needs of the whole society) in order to adjust the generated content.