AI`S INTEGRAL ROLE IN RESHAPING TOURISM AND RECREATION

Abstract

As Artificial Intelligence (AI) continues to advance, its transformative impact on the tourism and recreation industry becomes increasingly evident. This research adopts an explanatory research design to comprehensively explore how AI has reshaped various facets of the industry. The study integrates both exploratory and descriptive elements to unravel the causal mechanisms underlying the influence of AI applications on tourism practices. The chosen research design facilitates an in-depth analysis, addressing not only what changes occurred but also why and how they transpired. Data collection for this study involves a diverse range of sources, including purposively selected case studies showcasing significant AI impacts on tourism practices and secondary academic articles providing a theoretical foundation. The use of varied data sources aims to ensure a comprehensive exploration of the research question, enhancing the reliability and validity of the findings. The methodology incorporates a mixed-methods approach to data analysis. Qualitative data from case studies undergo thematic analysis, identifying patterns and themes within the narratives. Insights from secondary academic articles are synthesized to provide a theoretical framework for understanding observed changes. This mixed-methods approach enables a holistic interpretation of the intricate relationships between AI and the tourism industry. Findings from this research contribute valuable insights into the nuanced dynamics of AI's role in reshaping tourism and recreation. The qualitative narratives from case studies provide a rich understanding of real-world impacts, while theoretical insights from secondary academic articles offer a broader context for interpreting these changes. The study not only highlights the transformative potential of AI but also emphasizes the importance of ethical considerations and responsible innovation in leveraging AI for sustainable and enhanced tourism experiences. As the tourism industry navigates a landscape shaped by AI, this research encourages further exploration and collaboration. The findings provide a foundation for future research endeavors, particularly in areas such as AI-driven sustainability, ethical considerations, and human-AI collaboration within the tourism sector. The study underscores the necessity for a continued synergy between industry stakeholders, researchers, and policymakers to harness the full potential of AI in reshaping the future of tourism and recreation.