Особливості розвитку франчайзингової діяльності в Україні

Abstract

Статтю присвячено дослідженню франчайзингу як важливого чинника розвитку економічного сектору України. Виходячи з поточної статистики, характеризується вплив франшизних угод на економіку в цілому. Сформульовано проблеми поширення франчайзингу в українській економіці та запропоновано заходи щодо їх усунення. Доведено, що, незважаючи на широке впровадження франчайзингу на міжнародній арені, це все ще відносно нове явище для української економіки. Основні особливості франчайзингу визначаються як спосіб початку нового бізнесу. Відзначено динамічний та стабільний розвиток франчайзингу в Україні як одного з найперспективніших видів бізнесу. Підкреслено, що франчайзинговий бізнес зосереджений лише у великих містах. Обґрунтовано перспективи розвитку франчайзингу в Україні, наведено ймовірні шляхи вирішення проблем галузі.

The article is devoted to the study of franchising as an important factor in the development of the economic sector of Ukraine. Based on current statistics, the impact of franchise agreements on the economy as a whole is characterized. The problems of franchising spread in the Ukrainian economy are formulated and measures to eliminate them are proposed. It is proved that, despite the widespread introduction of franchising in the international arena, it is still a relatively new phenomenon for the Ukrainian economy. The main features of franchising are defined as a way to start a new business. The dynamic and stable development of franchising in Ukraine as one of the most promising types of business in Ukraine is noted. It is emphasized that the franchise business is concentrated only in large cities. Prospects for the development of franchising in Ukraine are substantiated, probable ways of solving the problems of the industry are given. There is a tendency of glutting the cities and companies redirect in openings of franchise units also in smaller towns. The Ukrainian market offers many opportunities for international franchising. However, as an entrepreneurial activity, franchising encounters the same general barriers, as the establishments of small and medium businesses do. These include the whole complex of taxes, high credit rates, crisis of nonpayment, unstable legislation, and very strict control under the subjects of entrepreneur activity by the state. The investment climate remains the major obstacle for franchises in Ukraine. The problem of balancing the interests of the parties has also been considered. Results of comparison of the advantages and the disadvantages of franchising, separately for the franchisee and for the franchiser, have been systematized. Therefore, to bring the Ukrainian trade business out of crisis through the development of small and medium enterprises, using the form of organization of their activities, such as franchising, it is necessary to analyze the current state of the franchising market in Ukraine and to assess trends in the trade. Franchising, unlike other types of entrepreneurship, provides stability, since this system operates on the basis of a ready-made business and allows progress in the future.