Особливості розвитку туризму в країнах Північної Європи

Abstract

У статті аналізуються головні аспекти розвитку туристичної сфери в країнах Північної Європи. Основним вектором подальшого розвитку цієї індустрії є залучення інноваційних технологій та збереження навколишнього середовища, адже згідно останніх статистичних даних питання збереження природних ресурсів є надважливим у теперішній час. Здійснено функціональний аналіз особливостей розвитку туризму та досліджено новітні актуальні проєкти, які стали рушійною силою у вище згаданій індустрії. У статті виокремлені основні виклики туризму та перспективи розвитку, які реалізовуються кожного року. В результаті чого втілення проєктів має позитивний вплив на загальну картину світового туризму.

The article analyzes the main aspects of the development of tourism in the Nordic countries. The main vector of the further development in this field is the involvement of innovative technologies and the preservation of the environment. According to the latest statistical data, the issue of preserving natural resources is extremely important now. A functional analysis of the peculiarities in tourism development was carried out and the latest relevant projects, which became a driving force in the above-mentioned industry, were investigated. Tourism plays a significant role in the economic aspirations of many regions of the European Union (EU) and can be particularly important in remote/peripheral regions such as coastal, mountainous or the EU’s outermost regions, namely Northern Europe. Tourism is an important and growing industry in all the Nordic countries, but until recently it did not have a particularly strong focus in the Nordic countries. This area is gaining tremendous pace of development, and the Nordic Council of Ministers gave a clear signal that more attention should be paid to tourism in the countries of Northern Europe. The main challenges to the development of the Northern European tourism industry are security – ecological, political and social, as a threat to socio-cultural stability; economic competitiveness – seasonality, regulatory and administrative burden; taxation of tourism; the difficulty of finding and retaining qualified personnel; technology – to be aware of IT developments caused by the globalization of information and technological progress (IT – tools for booking vacations, social networks that provide advice on tourist services, etc.); market and competition – growing demand for individual experience, new products, growing competition from other EU countries; demand – Northern Europe in terms of the number of tourists is far from the first place in terms of attendance due to the high cost of the services provided. Prospects for the development of tourism require further research into the service market and attracting as many tourists as possible to improve this area. The article highlights the main challenges of tourism and development prospects that are implemented every year. As a result, the implementation of projects has a positive impact on the overall picture of world tourism.