Консалтингова діяльність у системі міжнародного бізнесу

Abstract

У статті розглядається динаміка світового експорту та імпорту консультаційних послуг, що визначає залежність зростання прямих іноземних інвестицій від зростання надання послуг консультаційного характеру. Також доводиться теза про високий рівень взаємної спеціалізації основних експортерів консультаційних послуг. У статті автор розглядає основні напрямки міжнародної торгівлі послугами консультування. Надано основні дані про продаж зазначених послуг на світовому ринку, зокрема на внутрішніх ринках промислово розвинених держав, представлені основні засади та напрями формування величини контрактних цін у торгівлі консультаційними послугами на світовому ринку.

The article examines the dynamics of the global export and import of consulting services, which determines the dependence of the growth of direct foreign investment on the growth of the provision of consulting services. Consulting activity today is considered as an integral infrastructural component of the market economic system, a powerful sphere of the economy of many developed countries, the leading role of which is connected with the essence of the intellectual product that consulting companies create for client organizations in order to strengthen their competitive advantages, contributing to the mobilization of potential and using available opportunities to improve business efficiency. The thesis about the high level of mutual specialization of the main exporters of consulting services is also proven. The studied rapid growth of the number of consulting organizations and the breadth of the spectrum of their products, which imposes special requirements on the quality of services, requires a clear definition of the boundaries of the profession of a consultant. In modern conditions, increasing the professionalism and quality of services become the defining task of the consulting market, which is also explored in this work.. Also, the article examines the development trend of the consulting services market. The range of services of consulting companies is growing. If earlier companies specialized in issues of production management or strategic management, now it is almost impossible to find highly specialized companies that occupy certain niches. On the other hand, the problems of business companies also have a multifaceted nature – they need the help of specialists from various fields of activity. For this purpose, within the framework of consulting companies, project teams are formed, which include specialists from various fields of management, similar formation has also been investigated. Basic data on the sale of these services on the world market, in particular on the domestic markets of industrialized countries, are provided, the main principles and directions of formation of contract prices in the trade of consulting services on the world market are presented.