The Concept of Linguoculture in Modern Science: Formation and Potential

Abstract

the article considers the concept of linguoculture in scientific discourse. as an object and one of the basic units of linguocultural studies, this concept focuses on the comprehension of the “language – culture – consciousness” triad, and is embodied in the ideas of the conceptual picture of the world. civilizational identity indicates belonging to a distinctive linguo-cultural community as a carrier of the discursive practices created by it (religions, ideologies, social practices, cultural traditions, styles, and values), which together constitute a special image of humanity. in Ukraine, the formation of the linguoculturological paradigm is determined by the specifics of identification processes caused by the struggle for the civilizational identity of Ukrainianness. despite its active use in the modern social and humanitarian paradigm, the concept of linguoculture remains lacunar. Based on general scientific and purely linguistic approaches, the article defines the standardization of the terminological system of the concept of linguoculture in the conceptual apparatus of the modern theory of language philosophy, formulates its definition and characterizes the types of linguoculture within civilization.