Forming of international product stewardship

Abstract

Theoretical aspects of international marketing and product stewardship at international markets have been investigated in the article. International trade policy plays an important role in the development of international marketing. It is a starting point for the building of a proper and effective international business strategy. The process of forming of international trade stewardship of national enterprises has been analyzed. The ways of improving of the process of forming international trade stewardship for a successful international business policy has been grounded on the base of their optimization. Keywords: product stewardship, international policy, international relations, international markets, international marketing, trade policy, line of merchandize, product portfolio, service.