The strategy of increasing the competitiveness of the banks in Ukraine in terms of the EU integration

Abstract

There are main directions of formation the strategy of increasing the competitiveness of the banks in terms of Ukraine integration into the European Economic Area in the article. The role of banking in the formation of effective marketing strategies of the sbank in modern conditions has revealed. Preliminary analysis of integration of domestic commercial banks to the European banking market has done. Regional specifics of bank marketing has grounded the example of Transcarpathian (Zakarpatya’s) region. The perspective of marketing activities regional structural unit banks and the banking system of Ukraine has elucidated.