Please use this identifier to cite or link to this item:
https://dspace.uzhnu.edu.ua/jspui/handle/lib/25639
Title: | The modern marketing environment of the azerbaijani telecommunication enterprise |
Authors: | Striy, L. Stankevich, I. Agamedova, L. |
Keywords: | telecommunications, telecommunications enterprise, competitive market, competitive environment, Herfindahl-Hirschman index, marketing, marketing environment, survey methods, state regulation, micro model |
Issue Date: | 2018 |
Publisher: | Говерла |
Citation: | Striy L., Stankevich I., Agamedova L. The modern marketing environment of the azerbaijani telecommunication enterprise // Науковий вісник Ужгородського університету : серія: Економіка; зб. наук. пр. / редкол.: В.П. Мікловда (гол. ред.), В.І. Ярема , Н.Н.Пойда-Носик та інші. – Ужгород, 2018. – Вип. 2(52). - C. 138-143 |
Abstract: | The purpose of the article is the study of the current state of the marketing environment of the telecommunications enterprise of Azerbaijan and the research of certain factors of the microenvironment, whose influence in recent years has changed significantly: consumers, competitors and a competitive environment; state regulation of the telecommunication services market and management of telecommunications enterprises. The article proposes a scheme of a competitive network model of the telecommunications services market in Azerbaijan. The article also compiled a diagram of the competitive network model of the telecommunications services market in Azerbaijan. The study of the model was carried out by calculating the Herfindahl-Hirschman index, which showed that the market of telecommunication services in Azerbaijan can be considered a potentially competitive market, the competitive environment is developing in the direction of free competition. |
Type: | Text |
Publication type: | Стаття |
URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/25639 |
ISSN: | 2415-735X |
Appears in Collections: | Науковий вісник УжНУ Серія: Економіка. Випуск 2 (52) - 2018 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Striy L., Stankevich I., Agamedova L..pdf | 729.33 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.