Improvement of information and marketing support of transfrontal economic collaboration

Abstract

Information and marketing support of both business and government is an important condition for the development of comprehensive links between regions (regions) of a country and between regions of border countries in the framework of transfrontal economic collaboration. The exchange of information and the use of marketing tools will help to improve the effectiveness of such collaboration, but it will be almost impossible to do so without the organization of modern institutions. Focusing on the feasibility of creating and operating information and marketing centers in Ukraine is a topical issue in modern international economic relations at all levels of government. Instead, the issues of organizing information and marketing support are still insufficiently worked out. Particular attention is paid to the use of information technology in the marketing component in the activities of the information and marketing centers.