The Metaphoric Profilization Of the Concept "Power"

Abstract

We are in the habit of understanding and experiencing one kind of thing in terms of another. We understand abstract concepts in terms of concrete objects. Metaphors are an integral part of the model of our mind; it is the model in terms of which most of us think and operate. Because of this, cognitive approach to metaphor widens and broadens the scope of study from the poetry and literary works to our everyday speech. Most of the language in poetry is metaphorical, but the same holds true for daily speech. Lakoff calls the three types of metaphors mentioned above the conceptual (or cognitive) metaphors because they structure our ordinary conceptual system [1, p.45].