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Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Агій, Ярослав Юрійович | - |
dc.contributor.author | Попович, О. П. | - |
dc.contributor.author | Купрієнко, І. В. | - |
dc.date.accessioned | 2023-09-28T07:35:31Z | - |
dc.date.available | 2023-09-28T07:35:31Z | - |
dc.date.issued | 2021 | - |
dc.identifier.citation | Аhiy Y. Theoretical fundamentals and principles of using marketing management in enterprises / Y., Аhiy, O., Popovich, I. Kupriyenko // Науковий вісник Ужгородського університету : серія Економіка. — 2021. — Вип. 2 (58). — С. 46-49. — Бібліогр.: с. 49. | uk |
dc.identifier.uri | https://dspace.uzhnu.edu.ua/jspui/handle/lib/54097 | - |
dc.description.abstract | The relevance of the research topic is conditioned by the problems of the effectiveness of marketing management planning in enterprises. It is defined and researched that marketing planning as an organizational and managerial process in marketing management. The purpose of the study is to determine the features of marketing management planning in the environment of domestic enterprises, as well as to identify ways of marketing management improvement in enterprises. | uk |
dc.language.iso | uk | uk |
dc.publisher | Вид–во "Говерла" | uk |
dc.relation.ispartofseries | Економіка; | - |
dc.subject | management | uk |
dc.subject | planning | uk |
dc.subject | marketing | uk |
dc.subject | analysis | uk |
dc.subject | efficiency | uk |
dc.subject | management | uk |
dc.title | Theoretical fundamentals and principles of using marketing management in enterprises | uk |
dc.title.alternative | Теоретичні основи та принципи використання управління маркетингом на підприємствах | uk |
dc.type | Text | uk |
dc.pubType | Стаття | uk |
Appears in Collections: | Науковий вісник УжНУ Серія: Економіка. Випуск 2 (58) - 2021 |
Files in This Item:
File | Description | Size | Format | |
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250639-Текст статті-575142-1-10-20220103 (4).pdf | 252.63 kB | Adobe PDF | View/Open |
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