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https://dspace.uzhnu.edu.ua/jspui/handle/lib/3886
Title: | Cluster analysis as a rational method for pharmaceutical market segmentation on price basis |
Authors: | Девіняк, Олег Теодозійович Худан, Тетяна Іванівна Кусій, Мирослава Ігорівна |
Keywords: | market segmentation, hierarchical clustering, cluster analysis, pharmaceutical products segmentation, pricing, k-means |
Issue Date: | 2013 |
Publisher: | Clinical Pharmacy, Pharmacotherapy and Medical Standardization |
Citation: | Devinyak O.T. Cluster analysis as a rational method for pharmaceutical market segmentation on price basis / O.T. Devinyak, T.I. Khudan, M.I. Kusiy // Clinical Pharmacy, Pharmacotherapy and Medical Standardization. – 2013. – 4 (21). – P. 132-136. |
Series/Report no.: | 4 (21);P. 132-136. |
Abstract: | Three possible methods for post-hoc market segmentation on price basis are compared in the paper. They are k-means clustering, hierarchical clustering and exhaustive search. The results have showed that exhaustive search is preferred for price-based segmentation in inventory management where fast and reliable method is needed and a comprehensive picture of prices distribution is not required. However, hierarchical clustering is more valuable for product positioning due to its inner capability to represent prices distribution via the specific plot – dendrogram. Both strong and weak sides of the methods are discussed and practical recommendations are given. |
Type: | Text |
Publication type: | Стаття |
URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/3886 |
Appears in Collections: | Наукові публікації кафедри фармацевтичних дисциплін |
Files in This Item:
File | Description | Size | Format | |
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cluster analysis for market segmentation on price basis.pdf | 373.04 kB | Adobe PDF | View/Open |
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