Етика бізнесу в умовах євроінтеграції

Abstract

Стаття присвячена дослідженню особливостей та принципів побудови етичних взаємовідносин в бізнес середовищі в умовах євроінтеграційних процесів. Зокрема, охарактеризовано основні парадигми етики бізнесу, завдання та її роль у формуванні партнерських взаємовідносин в умовах європейської співпраці. Виокремлено основні принципи побудови вигідних ділових взаємовідносин, що опираються на основні закони, правила, етичні норми та моральні принципи України та країн ЄС. Обґрунтовано доцільність побудови етичних взаємовідносин з врахуванням особливостей кожної країни та сфокусовано увагу на вдосконаленні їх за рахунок євроінтеграційної співпраці.

The article is sanctified to research of features and principles of construction of ethic mutual relations in business environment in the conditions of European integration processes. In particular, the basic paradigms of ethics of business, task and her role are described in forming of partner mutual relations in the conditions of European integration cooperation. Basic principles of construction of advantageous business mutual relations, that lean against basic laws, rules, ethic norms and moral principles of Ukraine and countries of EU, are distinguished. Expediency of construction of ethic mutual relations is reasonable taking into account the features of every country and attention is focused on perfection of them due to a European integration cooperation. Taking into account the range of problems of research, the aim of the article is research of essence and role business of ethics in the conditions of European integration. For gaining end next tasks are certain: finding out of essence of business ethics in the conditions of European integration, her basic tasks and principles; the basic requirements to the construction of effective business, partner mutual relations taking into account the requirements of EU; possible models business of mutual relations built on social responsibility; a ground of importance is business of ethics for development of economy of Ukraine. Using the searching and critical methods of research certainly, that for Ukrainian business of environment in the modern terms of introduction of ethical rules, norms and principles of doing business from taking into account of European requirements is important and effective and will help to be determined with social oriented conception, that will decide a question related to the improvement of social responsibility in business, reputation of business, adjusting of social labour relations, strengthening of labour motivation of employees, improvement of requirements to the sphere of guard of environment, increase of investment attractiveness of enterprises of Ukraine and created ethic code of the European standard.