Формування туристського бренду "Карпати" в контексті розвитку туристичної галузі в країнах Центрально-Cхідної Європи

Abstract

Brand in terms of strategy - a means of relationship between the organization and its target groups, aimed at removing a priori existing conflict. There fore, formation of a new geotourism-brend Carpathians which combines mountain system in eastern Central Europe: Ukraine, Hungary, Poland, Slovakia, Romania, Serbia and Austria, will help create a new image of the Carpathians and implementation of programs aimed at increasing investment activities, including build confidence to domestic producers and create programs to attract tourists to the most profitable tourist areas.