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Title: | Theoretical fundamentals and principles of using marketing management in enterprises |
Other Titles: | Теоретичні основи та принципи використання управління маркетингом на підприємствах |
Authors: | Агій, Ярослав Юрійович Попович, О. П. Купрієнко, І. В. |
Keywords: | management, planning, marketing, analysis, efficiency, management |
Issue Date: | 2021 |
Publisher: | Вид–во "Говерла" |
Citation: | Аhiy Y. Theoretical fundamentals and principles of using marketing management in enterprises / Y., Аhiy, O., Popovich, I. Kupriyenko // Науковий вісник Ужгородського університету : серія Економіка. — 2021. — Вип. 2 (58). — С. 46-49. — Бібліогр.: с. 49. |
Series/Report no.: | Економіка; |
Abstract: | The relevance of the research topic is conditioned by the problems of the effectiveness of marketing management planning in enterprises. It is defined and researched that marketing planning as an organizational and managerial process in marketing management. The purpose of the study is to determine the features of marketing management planning in the environment of domestic enterprises, as well as to identify ways of marketing management improvement in enterprises. |
Type: | Text |
Publication type: | Стаття |
URI: | https://dspace.uzhnu.edu.ua/jspui/handle/lib/54097 |
Appears in Collections: | Науковий вісник УжНУ Серія: Економіка. Випуск 2 (58) - 2021 |
Files in This Item:
File | Description | Size | Format | |
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250639-Текст статті-575142-1-10-20220103 (4).pdf | 252.63 kB | Adobe PDF | View/Open |
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